I’ve Got a Website, Now What?
5 Things To Do Now That Your Site Is Live
Simply having a website sitting on a server somewhere does not guarantee success for your business or your website. Here are five things that will help fine tune and make your site the business tool that it should be.
My hope is that any designer providing a proposal for a website includes the implementation of Google Analytics. Hosting services provide statistic software, but I haven’t seen many that go as deep or are as helpful as Google Analytics.
Web design is an evolving process. By using site wide analytics, informed decisions can be made on how visual elements need to change to increase engagement and conversions.
One of the best ways to promote your website is through print. I know it is basic, but make sure your website gets on your business card, letterhead or any other marketing collaterall you use.
An offline message can be a huge factor in driving visitors to you site. With 1:1 targeted marketing and USPS’ Every Door Direct Mailing, now more than ever, you are able to communicate on an individual basis with your customer base through print.
Hopefully you have an email list of past clients and current ones.
A service like Mailchimp lets you send out branded html emails. This is a great way to announce to new and old customers that you have launched a new website.
If you don’t have an email list, Mailchimp offers great tools to add to your website to start building a list. As you start to grow a customer list you are developing a way to keep people engaged while your website grows and changes over time.
Social media is the perfect format to announce you have launched a new or revamped website. You may already have had twitter, Facebook or Instagram accounts before creating your website. If not, now is a great time to set them up.
Believe it or not, you don’t have to be part of every social media site to see a benefit. Social media is a great way to stay in contact with existing customers. It is also a great way to find new ones. You do, however, want to find the right audience.
Be selective and use the ones that work for you. Empty Pinterest boards, intermittent tweets or empty Facebook feeds do not work in favor of a positive business image.
Keep It Fresh
Now that you have a website, keep it up to date. If you have an online menu, make sure the prices are accurate and that you make that item on a regular basis.
Remember a website is an always evolving, work in progress. The above items offer ways to measure engagement and ways to drive engagement. The most important thing is to keep the content on your site relevant and up to date.