Social Media Does Not Replace a Website
In addition to web design part of my business is selling web hosting. I recently got an interesting response to an annual hosting invoice.
I was thanked for the years of providing great hosting, email support and web design.
The next part shared that all was coming to end.
I was told with social media there is no need for a website.
I was curious if this was a thing. I googled “replacing a website with social media”.
The first result was this “7 Reasons Replacing a Website with Social Media Is Stupid”. I couldn’t agree more with this article. The 7 points are dead on.
If you are thinking of proceeding this way, or need to talk to someone considering this move, please read it. Below are the 3 points that I shared with my client.
1. Credibility – To a small business, trust and credibility is key. Yes, it’s easy to create a Facebook Page for your business, but this low barrier to entry means that many scammers can also book up fake business pages. A website is a step further in credibility. It involves purchasing a domain name and putting thought into content that accurately describes your business. This added depth can’t be matched with just a social media presence.*
2. Control – Have you ever changed the paint color of your house? When you own a house, it’s easy to make improvements. On the other hand, if you are renting, it is either difficult or prohibited. The same principle applies to the web. When you have a presence on Twitter, Facebook, or LinkedIn, you are essentially “renting” space from them, and they have all the control. For example, if you wanted to have a contest on Facebook, you would need to follow their rules. A website allows you to be in total control of your online marketing.*
3. Having a Hub – Think of your online marketing like a wheel. Your strategy should have several spokes that connect back to one hub in the center. A website is the hub of your online marketing. It serves as the one place to which you drive prospects and leads for information and business transactions. Using only social media removes the hub, and the wheel crumbles.*
The article was written in 2011. Social media has developed a lot in the last 3 years. I can only imagine that this misconception is growing.
Instagram, Facebook, Twitter and others are pretty slick. Your site can be too. Use them to bring people to you. Don’t surrender your identity to their terms and conditions. Be bold. Be yourself.* Kip Bodnar, “7 Reasons Replacing a Website With Social Media Is Stupid,” Hubspot, March 10, 2011 (http://blog.hubspot.com/blog/tabid/6307/bid/13639/7-Reasons-Replacing-a-Website-With-Social-Media-Is-Stupid.aspx : 11-26-14), 3 Points; Credibility, Control, Having Hub.